EA talks about whether or not Battlefield should be getting annually releases


At USB Conference, EA’s chief financial officer Blake Jorgensen spoken about whether or not Battlefield could become a franchise that would release a game each year.

He said that there it is challenging and hard to release a Battlefield title every year, and it would be complicated to work with 2 studios on the same franchise.

“The challenges are you’ve got to most likely do it out of two studios because it’s hard. It’s a two-year project.

Battlefield takes us about two years to develop and so you want to make sure that you’re sharing talent across studios, so you keep [the] core talent of the product and the experience for the consumer there. You also want to be really careful that you don’t destroy the franchise along the way. You got to make it exciting and different, but at the same time you want to make sure you maintain a great franchise.

Mr Jorgensen then spoke a bit regarding the Battlefield franchise by saying :

“And Battlefield is a product that doesn’t just sell once. It sells for 24-months associated with not just Battlefield, but all the additional Battlefield Premiumactivities that the consumer wants. So you’ve got to be careful that you don’t destroy some of that tail that is on the Battlefield product.”

He finished by talking about the complications and problems a annual release of Battlefield would cause

“If Battlefield does well this year, you’ve dug a hole for next year. How do you fill that hole?”

Battlefield fans are worried about Eletronic Arts making Battlefield an annually release, and it seems like Battlefield 4 wasn’t all that great compared to previous games on the franchise, if you’re yet to read our review feel free to click here to read it.

Author: Pedro Relvas View all posts by
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